February Marketing Ideas & AI Strategies for Small Businesses

Looking for some small business fresh ideas to add to your marketing efforts? Here’s our list of February Marketing ideas to try:

7 SOCIAL IDEAS TO POST

• Celebrate Black History Month the whole month of February.
• Post on February 2 for Groundhog Day. Is spring right around the corner or do we still have 6 weeks of winter? 
• Do a poll on February 9 on who will win the Super Bowl.
• Do a giveaway on February 13 to celebrate your friends for Galentine’s Day.
• Do a giveaway on February 14 for Valentine’s Day.
• Remind your followers to show and spread kindness on February 17 for Random Acts of Kindness Day.
• Celebrate and honor our Presidents’ on February 17 for Presidents’ Day.

6 PROMOTIONS TO TRY

• Run a Presidents Day sale—for the day, the weekend, or the whole month.
• On National Love Your Pets Day (February 20), create a giveaway where customers share cute or funny photos of their pets to win a prize or gift.
  
• Make a friend day is a day in February and it’s a great way to be creative with your marketing. One way is to remind people of your referral program or run a one-day special where referrals result in a discount or gift.
• For National Pancake Day, partner with a restaurant and create a collaboration post on social media or offer pancake-related offers in-store.
• Run a flash sale during the Super Bowl for 59 minutes for Super Bowl 59 and it will create a sense of urgency since it’s only for a limited time.
• Introduce your team in an email campaign to create awareness for who you are and how you help.

5 THINGS TO PLAN

• Super Bowl Sunday is February 9 host a Super Bowl party for your team and do a poll for who will win.
• Celebrate Valentine’s Day by bringing in a sweet treat for your employees February 14.
• Plan a day to do an icebreaker game to give your employees a chance to get to know each other. Especially if you have hired any new employees.
• Schedule a luncheon for a day in February to show appreciation.
• Refresh the office with a new supply of office supplies.

4 QUOTES TO INSPIRE

• “Be sure you put your feet in the right place, then stand firm.” – Abraham Lincoln
• “The reason we struggle with insecurity is because we compare our behind-the-scenes with everyone else’s highlight reel.” – Steve Furtick
• “You carry the passport to your own happiness.” – Diane von Furstenberg
• Do not be misled: “Bad company corrupts good character.” – 1 Corinthians 15:33

3 TEAM ACTIVITIES TO CONSIDER

• Choose a local school or daycare and spend time or donate to support Give Kids A Smile Day on February 7.
• Do random acts of kindness for your clients on Random Acts of Kindness Day on February 17.
• Create an idea box and have your team members write down their favorite non-profit or place to donate and choose one each month to help/donate to.

2 BLOGS TO WRITE

• Share a list of your local community’s Black History Month events, activities, and specials.
• Share ideas for how you can help others with your products and services.

1 MARKETING TIP TO GET DONE

Update your client contact list for 2025. Once it’s up-to-date send a thank you email with a gift or if they are local drop one off to show your appreciation.