February Marketing Ideas

Looking for some small business fresh ideas to add to your marketing efforts? Here’s our list of February Marketing ideas to try:

7 SOCIAL IDEAS TO POST

  • Celebrate Black History Month the whole month of February.
  • Post on February 2 for Groundhog Day. Is spring right around the corner or do we still have 6 weeks of winter? 
  • Do a poll on February 12 on who will win the Super Bowl.
  • Do a giveaway on February 13 to celebrate your friends for Galentine’s Day.
  • Do a giveaway on February 14 for Valentine’s Day.
  • Remind your followers to show and spread kindness on February 17 for Random Acts of Kindness Day.
  • Celebrate and honor our Presidents’ on February 20 for Presidents’ Day.

6 PROMOTIONS TO TRY

  • Run a Presidents Day sale—for the day, the weekend, or the whole month.
  • On the last Tuesday of the month (February 28) run a sale for Mardi Gras. Mardi Gras is known as a celebration of life. This could help boost sales for the end of the month.
  • Make a friend day is a day in February and it’s a great way to be creative with your marketing. One way is to remind people of your referral program or run a one-day special where referrals result in a discount or gift.
  • Hashtags can expand your reach and add some personality to your posts. If you’re just getting started with your Instagram marketing, start basic with something as simple as a #Febsale.
  • Run a flash sale during the Super Bowl for 57 minutes for Super Bowl 57 and it will create a sense of urgency since it’s only for a limited time.
  • Introduce your team in an email campaign to create awareness for who you are and how you help.

5 THINGS TO PLAN

  • Super Bowl Sunday is February 12 host a Super Bowl party for your team and do a poll for who will win.
  • Celebrate Valentine’s Day by bringing in a sweet treat for your employees February 14.
  • Plan a day to do an icebreaker game to give your employees a chance to get to know each other. Especially if you have hired any new employees.
  • Schedule a luncheon for a day in February to show appreciation.
  • Refresh the office with a new supply of office supplies.

4 QUOTES TO INSPIRE

  • “Be sure you put your feet in the right place, then stand firm.” – Abraham Lincoln
  • “The reason we struggle with insecurity is because we compare our behind-the-scenes with everyone else’s highlight reel.” – Steve Furtick
  • “You carry the passport to your own happiness.” – Diane von Furstenberg
  • Do not be misled: “Bad company corrupts good character.” – 1 Corinthians 15:33

3 TEAM ACTIVITIES TO CONSIDER

  • Choose a local school or daycare and spend time or donate to support Give Kids A Smile Day on February 3.
  • Do random acts of kindness for your clients on Random Acts of Kindness Day on February 17.
  • Create an idea box and have your team members write down their favorite non-profit or place to donate and choose one each month to help/donate to.

2 BLOGS TO WRITE

  • Share a list of your local community’s Black History Month events, activities, and specials.
  • Share ideas for how you can help others with your products and services.

1 MARKETING TIP TO GET DONE

Update your client contact list for 2023. Once it’s up-to-date send a thank you email with a gift or if they are local drop one off to show your appreciation.

Hope this February Marketing Ideas list was helpful. Check our March Marketing Ideas list.

Last Month’s Post: January Marketing Ideas

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