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Let's Talk

Transform Your Marketing
with our Marketing Machine

Build a marketing strategy that tells the world about your good work and builds a lasting foundation for your business’s success.

let's talk

4 questions for you...

1. What does your business stand for?

2. Who are you trying to help and why?

3. How do your products and services help your customers?

4. How do you stand out from your competitors and tell the world about your good work?

The secret to marketing is knowing the answers to these questions before you ever think about social media, SEO, email marketing, or even a website. 

Developing a Marketing Machine gives you these answers.

Ok ... so, What's a Marketing Machine?

A marketing strategy for your business.

The Marketing Machine is more than just a strategy; it’s a comprehensive system designed to define who you are, who you help, how you help, and how to tell the world about your good work.

See a Marketing Machine Example

why Build a marketing Machine?

Know what works

With the Marketing Machine, you'll identify and amplify the strategies that yield the best results, maximizing your marketing efforts.

comprehensive approach

Address all aspects of marketing, from product mix to company culture, ensuring nothing is overlooked.

optimize resources

Stop spending on ineffective channels by confidently investing in strategies proven to benefit your business.

Develop systems and processes

Create clear procedures and roles to ensure consistency and efficiency in your marketing efforts.

Empower internal teams

Equip your team with the knowledge and tools to handle day-to-day marketing functions, fostering engagement and transparency.

focus on your expertise

With a solid marketing foundation, you can concentrate on what you do best, trusting your team and processes to handle the rest.

Your marketing Strategy includes:

3 Meetings: Kickoff, Discovery, Presentation

[00]

research and Analysis

Conduct a full marketing audit and competitive analysis to understand your current position and opportunities.

[01]

who you are

Define your purpose, core values, messaging, and visual identity to establish a cohesive brand.

[02]

who you help

Identify your ideal clients, understanding their challenges, and mapping their journey to your services.

[03]

How You Help

Outline your products/services, customer experience, and differentiators that set you apart in the market.

[04]

How You Tell the World

Develop a marketing rollout plan, including channels, content themes, and a yearly calendar to effectively reach your audience.

[05]

making sure it works

Establish metrics, feedback loops, and review strategies to measure success and adapt as needed.

[06]

BONus TOOLS

  • Focus 4: Your Top Priorities for Fastest ROI
  • Content Cadence and Distribution Schedule
  • Recommended Tools
  • Custom Marketing AI Instruction and Training 

What people say

Kathryn and her team at Good Circle Marketing have been a breath of fresh air who truly allow you to breathe easier! First, Kathryn spent time understanding who NWI is and what we wanted our CareALL Brand to be. Then, for our second meeting, Good Circle Marketing put together a strategic plan that included benchmarks, an analysis of competitors, objectives, calls to action, features, and an overall messaging guide for the brand. Once the direction of the CareALL brand was decided, everything came together quickly. Kathryn and her team were great at meeting timelines, jumping through unplanned hoops, and providing detailed information for us to review. Our project was a huge success, and we are delighted to continue partnering with Good Circle Marketing for all our marketing needs!
Dori Klein
New World Imports
Good Circle Marketing walked us through a process of learning about our target market, which helped us more clearly define where our focus should be. Not only did they create the design for all the packaging of our products, but they also helped us plan and design our website, marketing materials, email blasts, and online selling strategies. Since February 2020, this brand has grown by 125%. In addition, our early estimates for 2023 show an additional 40% growth, which we believe is extremely conservative. Kathryn and her team helped us develop a great plan and walked through the implementation with us!
Tyson Pinkley
New World Imports

Good business starts with a marketing Strategy.

Let’s collaborate to create a marketing strategy that tells the world about your good work and builds a lasting foundation for your business’s success.

let's build your marketing machine