build a marketing strategy.
Build a marketing machine.
4 questions for you...
1. What does your business stand for?
2. Who are you trying to help and why?
3. How do your products and services help your customers?
4. How do you stand out from your competitors?
The secret to marketing is knowing the answers to these questions before you ever think about social media, SEO, email marketing, or even a website. Developing a Marketing Machine gives you these answers.
Ok ... so, What's a Marketing Machine?
A marketing strategy for your business.
Actually, it’s even better. It’s a foundation that will last for years to come. A Marketing Machine is a system of formulas and frameworks that define who you are, who you help, how you help, and how to tell the world.
why Build a marketing Machine?
Know what works
Every business is different. Some companies need to spend more time using a specific marketing channel. Why? Because it works. Developing a marketing machine allows you to know what works so you can do more of it.
don't miss things
Yes, marketing is telling the world about your good work, but it is so much more, and we think we’ve forgotten that fact. We are so focused on promotions that we’ve forgotten that marketing includes having the right mix of products and services, treating people well, and even your culture. The Marketing Machine looks at the full marketing circle.
Stop spending money on things that aren’t working.
Why spend time, money, and energy on a marketing channel if you don’t know how it is helping your business? Developing a marketing machine gives you confidence that you are spending money on the proper channels for your business.

Develop systems and processes
Often, we see a good start to the marketing funnel, but everything leaks out because procedures aren’t followed and roles aren’t clear. Developing a marketing machine gives you clear systems of who is doing what, when it should happen, and, most importantly, why.
Handle Marketing Internally
Day-to-day marketing functions are best handled internally. It is essential in today’s engagement and transparent culture for marketing and communications to be active and immediate. Developing a marketing machine allows you to hire specific people to do particular functions, with instructions and support when needed from us.
Get back to work
Once your machine is in place, you can get back to doing what you do best. Developing a marketing machine gives you the peace of mind to trust your team and processes. Plus, you can stop worrying about the next great marketing trend and if it will work for you.
Your marketing Strategy includes:
3 Workshops: Kickoff, Discovery, Presentation
[00]
research and goal setting
- What’s Working: Marketing Audit + Channel Analysis
- What Others Are Doing: Competitive Analysis
- What You Want: Goal Setting
[01]
who you are
- Who You Are: Your Why + Core Values
- How You Look: Brand Guide + Mood Board
- How You Describe Yourself: Tagline, Business Description, One Liner
[02]
who you help
- Who Are Your People: Target Audience Personas
- What’s the Problem: Business Story
- Ideal Way to You: Customer Journey
[03]
How You Help
- What You Offer: Product Matrix
- Your Plan: Process for Helping
- What Makes You Different: Competitive Differentiation
[04]
How You Tell the World
- What to Do Next: Focus 4 + Channel Mix
- How You Say It: Content Strategy + Editorial Calendar
- How You Know Its Working: Metrics to Measure (Scorecard)