How to Make Media Relations a Strategic Priority so You Can Tell Good Stories to Your Community
How to Make Media Relations a Strategic Priority so You Can Tell Good Stories to Your Community The number one way to prepare for any kind of crisis or important story is to make relationship-building with the local media a strategic priority. This allows for two things: Earned media exposure for stories you want to […]
2023 Local Excellence Award Winner by UpCity
Good Circle Marketing Announced as a 2023 Local Excellence Award Winner by UpCity We are excited to announce that the Good Circle Marketing team has been recognized as one of the top B2B service providers of 2023 in Nashville by UpCity! For more than a decade, UpCity’s mission has been—and continues to be—to help […]
5 Underutilized Google My Business Features That Can Boost Your Organic Traffic
In a digitally-driven economy, having a strong online presence is crucial for businesses looking to succeed. One way to boost your visibility on Google and reach potential customers is by optimizing your Google My Business (GMB) profile. Many businesses will quickly set up their profile and rush through the process as they are hurting to […]
Best Design Practices When Using Canva
Keep these tips in mind when working in Canva. Canva is a powerful, easy-to-use tool to create images and graphics for websites, social media, presentations, and so much more. Here are some simple pointers to help you get the most out of Canva. BRANDING Stick to a consistent brand identity. Use the same fonts, colors, […]
Back to Basics with Google Ads
Google Ads, formerly known as Google AdWords, is a popular platform for online advertising that offers various ad formats to reach potential customers. There are many advanced targeting tactics that can be utilized with Google Ads, but all that starts with a strong base. To do that, we go back to the basics when it […]
Top 10 Canva Tips
Are you looking for a good way to step up your design game? Look no further than Canva, the user-friendly platform that allows you to create quality graphics and designs with ease. At Good Circle Marketing, we’re big fans of Canva, and in this article, we’ll share ten Canva tips and tricks to help you […]
Creating a Marketing Campaign
Marketing campaigns are not just for large brands with large budgets. We often see small to mid-sized businesses overlook campaigns when in reality, these types of companies are the ones that could benefit most. Whether it’s due to a lack of bandwidth or budgets, marketing campaigns can help businesses reach their goals. What are marketing […]
2023 Color of the Year
Recently Good Circle Marketing consultants wrote two truths and a lie for their respective areas of expertise. We’ll leave that for another post. In conjunction with the two truths, they also wrote three trends they see. For design, our lead graphic consultant Rich wrote that we would see an increase in the use of bold, […]
February Marketing Ideas
Looking for some fresh ideas to add to your marketing efforts? Here’s our list of February Marketing ideas to try: 7 SOCIAL IDEAS TO POST Celebrate Black History Month the whole month of February. Post on February 2 for Groundhog Day. Is spring right around the corner or do we still have 6 weeks of […]
Optimize Your Social Profile: LinkedIn
Long gone are the days when LinkedIn is just for job seekers. Over the years, LinkedIn has transformed into a platform for professionals to showcase their work, network with like-minded people, and learn from industry experts. It’s not just for individuals, either. It’s a great place to promote your business, whether that entails the product […]