Back to Basics with Google Ads

Google Ads, formerly known as Google AdWords, is a popular platform for online advertising that offers various ad formats to reach potential customers. There are many advanced targeting tactics that can be utilized with Google Ads, but all that starts with a strong base. To do that, we go back to the basics when it comes to Google Ads. Then later, we advance into more targeting and advanced tactics.

With multiple businesses competing for the same audience, it can be challenging to create a successful Google Ads campaign. When Good Circle Marketing is brought on to engage a Google Ads campaigns, we usually start with a lot of questions. Those answers are used to define some of the details below. We have put together five tips for creating good Google Ads campaigns that can help your business stand out and attract more customers.


  1. Define your target audience. The first step in creating a successful Google Ads campaign is to define your target audience. Identify who your ideal customers are, their demographics, interests, and behaviors. Once you have a clear understanding of your audience, you can create more relevant and compelling ads that will resonate with them. Use Google Analytics to gain insights into your audience’s behavior, interests, and demographics.
  2. Use targeted keywords. Keywords are the foundation of any Google Ads campaign. They are the words and phrases that your potential customers search for when looking for your products or services. Conduct thorough keyword research to identify the most relevant and profitable keywords for your business. Use Google’s Keyword Planner tool to find relevant keywords and their search volumes. Use long-tail keywords that are specific to your business, as they are less competitive and more likely to convert into sales.
  3. Write compelling ad copy. Your ad copy is what will entice potential customers to click on your ad. Write compelling ad copy that clearly communicates the benefits of your products or services. Use language that resonates with your target audience and makes them feel like your business is the solution to their needs. Incorporate your keywords into your ad copy to improve the relevance of your ads and increase your Quality Score.
  4. Monitor and optimize your campaigns. Google Ads campaigns require constant monitoring and optimization to ensure their success. Monitor your campaign performance regularly and make changes as necessary. Analyze your metrics, such as click-through rate, conversion rate, and cost-per-click, to identify areas for improvement. Use A/B testing to test different ad variations and optimize your campaigns for better results.
  5. Use ad extensions. Ad extensions are additional pieces of information that can be added to your ads to make them more useful to potential customers. They can help your ads stand out and increase your click-through rate. Use ad extensions such as sitelink extensions, call extensions, and location extensions to provide more information about your business and make it easier for customers to engage with you.


Creating a successful Google Ads campaign requires careful planning, research, and optimization. Define your target audience, use targeted keywords, write compelling ad copy, monitor and optimize your campaigns, and use ad extensions to make your ads more useful and engaging.  A successful Google Ads campaigns start with discussion, this is why we take the time to ask questions, understand your business and get a sense  for business goals. Contact us today to get started!