Best Marketing Resources for 2024
Because the New Year is quickly approaching, we thought it would be helpful to discuss some of the best marketing resources for 2024 available to you that can help you grow your business. We’ve compiled a list of books, social media influencers, and podcasts that provide valuable insights from professional marketers that you can study and implement.
Podcasts
Podcasts are great ways to hear from industry leaders, influencers, and experts in any business topic you are interested in, ranging from the most common to the most niche. Having a few that you make a habit of listening to can inspire and drive growth for your business. Here are a few that are highly recommended and continuously put out relevant information and tips that are sure to be valuable marketing resources to you. There are many more where these come from, so you can always find others to help you on your business journey in 2024.
Marketing Over Coffee
Hosted by John J. Wall and Christopher S. Penn, the two discuss the latest marketing trends and tactics. They cover topics including SEO, copywriting, email marketing, and social networks. They also take questions from listeners. It is a great podcast when wanting to listen to a range of marketing topics that are common to all businesses. New episodes are put out every Thursday, and they are only 20 minutes long, making them easily digestible, even for the busiest listeners.
Copyblogger FM
This podcast is a great way to hear meaningful conversations about marketing topics relevant to all business owners. Hosted by Copyblogger partner Tim Stoddart, he delves into discussions about content marketing, conversion optimization, mindset work, and more. He always has a guest host that is a marketing expert. Together they bring insightful takes on the industry that are helpful to you.
The Marketing Growth Podcast
The Marketing Growth Podcast takes a special look at topics covering mindset, influence, marketing, productivity, and business. Host Shane Baker created this podcast with the goal of making digital marketing more understandable to everyone. Each week features new guests who are all from different realms of the business world.
A Good Pour
Our very own Kathryn Good created a podcast called A Good Pour, dedicated to good conversations about good business. In it, Kathryn interviews a new guest every week to keep up with local community leaders. They each cover different topics relevant to their industries and backgrounds. They offer advice, inspiration, and words of wisdom. You can find all of our podcast episodes on our Youtube channel here, or wherever you listen.
People to Follow
Industry leaders and their insights are readily available to you at the click of a button. That is the great thing about social media. It’s no wonder it is one of the marketer’s most valuable tools. Following some of these experts is a free way to learn more about business, keep up with the latest trends, and adapt to the changing business world around you. Be sure to implement these valuable marketing resources in 2024.
Neil Patel
Considered by the Wall Street Journal and Forbes as one of the world’s leading marketers, Neil Patel is someone you should have on your radar. You can easily follow him on LinkedIn, Instagram, YouTube, Twitter (X), or Facebook for in-depth marketing guides, case studies, and insights. You can also read his New York Times best sellers or listen to his podcast Marketing School which he co-hosts with Eric Siu.
Rand Fishkin
Rand is the co-founder of Moz and SparkToro, while also being a thought leader in the realm of SEO and inbound marketing. He is the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World, which chronicles his experiences as an entrepreneur and provides valuable lessons for aspiring business owners. His contributions through Moz, public speaking, writing, and educational content have greatly influenced the digital marketing landscape.
Ann Handley
Ann Handley is a highly respected figure in the field of marketing, renowned particularly for her expertise in content marketing, digital marketing, and writing. She’s a best-selling author, keynote speaker, and the Chief Content Officer of MarketingProfs, a leading marketing training and education company.
Books
Some would say that there is no better source of information than reading a book. Marketing books are no different. Many have stood the test of time and contain business truths that survive the changing environment around us. Listed below are a few of the highest-recommended marketing books that can assist you in your business in the New Year.
This Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin
Seth Godin’s book delves into the fundamentals of modern marketing, emphasizing the importance of empathy, understanding your audience, and creating value. It explores how marketing is about serving and connecting with people rather than just selling products or services.
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
This book focuses on the power of storytelling in marketing. Donald Miller introduces the StoryBrand framework, helping businesses clarify their messaging to effectively communicate with their target audience and drive engagement.
Hooked: How to Build Habit-Forming Products by Nir Eyal
Nir Eyal explores the psychology behind habit-forming products and services. This book offers insights into creating products and experiences that build strong user habits, which can be immensely valuable for businesses looking to enhance user engagement and loyalty.
By following and delving into marketing resources such as these, you will open yourself up to learning so much more about the industry, the digital world we live in, and how to implement the best practices into your business. Making a habit of consuming this type of content will grow your understanding, deepen your knowledge, and strengthen your experiences. Success comes when we actively work towards growth. There are many other great marketing resources for 2024 that can help you. And we are one of them! Contact Good Circle Marketing to grow your business and gain better insights on how to boost your marketing efforts.