Preparing For A Media Interview

Getting a request for a media interview or having a local news outlet pick up a story you pitched can be exciting, but we also know it can be nerve-wracking. 

When you have the opportunity to be a thought leader, an expert source, or tell the story of your brand in front of a camera there are a few things you can do to prepare. 

  • Ask the angle of the story: Be prepared by understanding exactly what story the reporter is planning. This will help you with your next step….
  • Come up with 2-3 “headlines” that will serve as your talking points. Get them down to 20 seconds each. Make sure they tell YOUR story. 
  • Gather some quick stats and stories to support your “headlines.” These prove you’re the expert. Keep them as brief as possible. 
  • Practice your talking points and use a quiet pause instead of a “well” “um” or “like” when you’re speaking.
  • Hand someone else your phone and/or apple watch 10 minutes before starting. Take some time to quietly focus.
  • Take a drink of water and put on some chapstick. You’ve got this! 

Need help pitching stories to the local media or preparing for media interviews? We offer media training for individuals and teams that includes pitching stories, preparing for interviews, handling tough questions and crisis situations, and using your earned media as part of your holistic marketing plan.