Pantone Color of the Year 2024: Peach Fuzz

Self-Care is the message.

Last year’s Pantone Color of the Year was Viva Magenta, a big, bold, bright red. As we
continued to move on from the pandemic, we were looking for ways to be more alive – to be
more brave and fearless. We went from surviving to thriving with lots of travel, dining out,
listening to live music, and getting out into nature.

Now with the pandemic in the rear view mirror (mostly), we’re moving inward to a more
calming, healthy, positive mental and physical self.

Enter Pantone 13-1023 Peach Fuzz: a subtly sensual, velvety gentle peach tone whose all-
embracing spirit enriches the mind, body, and soul. According to Pantone, Peach Fuzz “inspires
belonging, recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering
us a space to be, feel, and heal and to flourish from… a quietly sophisticated and contemporary
peach with depth whose gentle lightness is understated but impactful, bringing beauty to the
digital world. Poetic and romantic, a clean peach tone with a vintage vibe.

Expect to see it everywhere from bridesmaid’s dresses to home décor, interior design, beauty
products, cell phones, and more.

In seeking a hue that echoes our innate yearning for closeness and connection,
we chose a color radiant with warmth and modern elegance. A shade that
resonates with compassion, offers a tactile embrace, and effortlessly bridges the
youthful with the timeless.”
– Leatrice Eiseman, Executive Director, Pantone Color Institute TM

Remember, Peach Fuzz shouldn’t replace your company’s brand colors, use it when you want to
convey a calming lightness.

Read more about Peach Fuzz here and learn more about the Pantone company and the science, business and brand importance of color by watching this video by the Wall Street Journal.

Contact Good Circle Marketing to get help from our experts on how to incorporate Peach Fuzz into your content without taking over your branding.