Facebook is still a high-performing platform for businesses. It’s a common misconception that Facebook is only used by Baby Boomers and Gen X. However, according to Omnicore, the largest demographic is actually Millennials. Regardless of who is spending the most time scrolling on the platform that we all love or love to hate, your business can benefit.
In this day and age, simply having a presence is no longer enough. With a proper strategy in place, Facebook can move prospects through your marketing funnel to convert them into clients. That strategy begins with optimizing your profile. Continue reading to set your profile up for success.
Your profile picture is what represents your account. As a business, your profile picture should be your logo. This should be a high-resolution image that can be cropped to fit within the circle without cutting off any parts of your logo. For personal brands, the profile picture should be a photo that is mostly your face.
Your profile picture is a great way to create brand awareness. The more active you are on Facebook, the more your profile picture will be seen, and it becomes more recognizable.
Your cover photo is the first thing someone sees when visiting your page. This photo, also known as your banner photo, should be on brand, desktop and mobile friendly, and engaging.
Note This blue space is visible
Something to keep in mind when creating your banner pic, think of this space as being “above the fold”. This term came from newspapers. The best content was always “above the fold”. Now, we often use this term in marketing to describe the content that your viewer can see without scrolling. If this doesn’t pique their interest, they will exit and not look back. Great cover photos have ample negative space, and most content is right aligned to avoid being cut off by the profile picture.
Your bio is the place to give your elevator pitch while showing off your brand’s personality. It’s important to keep your voice and messaging consistent. You are limited to roughly 100 characters to keep it short and concise.
What good is coming out all of this social media effort without letting your followers get in touch with you? Be sure to include any information that would be necessary here such as email, phone number, and website. If you have a physical office, be sure to include your address as well. You can also link your other social accounts!
Set up Business Manager and Ad Account
Business Manager and ad accounts are where you will run Facebook and Instagram ads from. Our lead social consultant recommends creating these accounts from the get-go so that you can create and begin utilizing your Facebook Pixel, even if you aren’t ready to advertise just yet.
Install Facebook Pixel
The Facebook Pixel is a piece of code that you install within your website and allows your website to communicate with Facebook. This is a crucial part of advertising. Even if you don’t plan to advertise right now, the sooner you install the Pixel, the sooner you start collecting data on your website visitors and those that engage with your content.
Here’s how it works: If someone sees your Facebook post and clicks a link that directs them to your website. They click around but then exit without taking any desired action. Because this person clicked on your link and visited your website, even though they didn’t contact you, it’s safe to assume that they are interested in your product or service. It’s not uncommon that they didn’t take action – especially if this person is just learning of your business. However, this creates a perfect opportunity to build a “retargeting” audience – in which you will retarget these people with another ad based on the content they viewed on your site.
Once you fully optimize your profiles for success, content and engagement come next in your strategy. Content should be practical, persuades, promotes, and shows off your brand’s personality. If you’ve already optimized your profile but still not seeing results, we would love to discuss how our team can help you. Reach out to us via our website, and let’s get the conversation started.