Some people just get branding. They don’t just build a business; they create an experience. Morgan Weinstock is one of those people.
If you haven’t heard of Jackson Morgan Southern Cream, you’ve probably seen it—those beautiful bottles, that unmistakable branding, and the kind of marketing that makes you want to plan a gathering just so you have an excuse to pour a glass. Morgan and her family have built a brand that’s not only recognizable but also rooted in storytelling, quality, and connection.
I had the best time talking with Morgan on A Good Pour about the ins and outs of branding in 2025—what’s working, what’s changing, and how businesses can stay ahead while staying true to who they are.
A Legacy in a Bottle
Jackson Morgan Southern Cream isn’t just another whiskey cream. It’s a nod to family history. Morgan’s great-grandfather ran an illegal moonshine business in the 1920s. Now, over a hundred years later, she and her family have taken that spirit (literally and figuratively) and turned it into a beloved brand found in almost 40 states.
Building a brand with deep roots takes intentionality—and Morgan’s approach to marketing proves that every detail matters. From the product flavors to the seasonal positioning to the stunning photography, nothing is left to chance. “You have to know who you are as a brand and stay consistent,” she told me. “Trends come and go, but authenticity is what lasts.”
Owning Your Brand (Literally)
If you’re marketing a business in 2025, Morgan’s biggest piece of advice is this: Own what you do. That means legally protecting your brand (trademarks, copyrights, and all the legal pieces that keep your work safe) and not relying too heavily on any one platform.
“We’ve seen brands build everything on TikTok or Instagram, and then one algorithm change can shift everything,” she explained. “Social media is great, but you need to own your website, your email list, and your content.”
That means making sure your website is up to date, your search engine optimization (SEO) is working for you, and you aren’t leaving customers scrambling to find basic info like your hours or contact details. (We’ve all been there, scrolling through a Facebook page just to figure out if a store is even open!)
The Power of a Small But Mighty Team
Jackson Morgan may be a national brand, but behind the scenes, it’s a tight-knit operation. “We’re a team of seven,” Morgan said. “That means we all wear a lot of hats, and we’ve had to be really resourceful. I’ve taught myself Photoshop, learned how to navigate PR, and figured out how to create content that feels on-brand.”
That willingness to learn—and knowing when to bring in outside experts—has been a key to their success. “If you’re spending more time frustrated with something than actually making progress, it’s probably time to call in help,” she said. “For us, that meant hiring a PR team when we realized we had maxed out our own network. Within months, we were featured in Food & Beverage Magazine and listed as a top holiday product by Tasting Table.”
Staying True to Your Brand
In a digital world full of fleeting trends, Jackson Morgan’s approach is refreshingly steady. “We don’t chase every trend just because it’s popular,” Morgan said. “We stick to what works for us and what aligns with our brand values.”
That means smart seasonal marketing (like positioning their Peppermint Mocha flavor for both Christmas and Valentine’s Day) and crafting content that speaks to their audience—people who love entertaining, appreciate good design, and want their cocktails to feel effortless yet special.
Good Work, Done Right
At the heart of it all, Morgan’s philosophy is simple: Good work means creating something you’re proud of. It means taking care of your team, paying attention to the details, and staying true to what makes your brand unique.
And honestly? You can see that good work in every part of Jackson Morgan—from the first sip to the last detail on their Instagram feed.
So, if you’re looking for a little branding inspiration—or just a great drink—check out Jackson Morgan Southern Cream. And if you take one thing away from this conversation, let it be this: Know your brand, own your work, and keep doing the good work you were meant to do.
Cheers to that!