Marketing Strategy

Build a Marketing Strategy That Actually Works

The Marketing Machine: A clear, custom-built roadmap to amplify your good work with strategy, story, and systems that actually work.

You’re doing work that matters.

But your marketing still feels like a guessing game.

You’ve posted.
You’ve hired help.
You’ve tried the templates, the workshops, the “just do more” advice.

And yet…

You’re still stuck trying to explain what you do in a way that clicks.
Your team is unclear.
Your content feels scattered.
And you’re constantly asking, “Is this even working?”

And worst of all? It doesn’t reflect the heart of your work.

Most small businesses and nonprofits are caught in the chaos of tactics without strategy.

The Marketing Machine is here to change that.

OUR CORE SERVICE

SO...WHAT'S A MARKETING MACHINE?

A step-by-step, custom-built marketing strategy that connects your mission to a clear message and shows you how to share it with the world in a way that actually gets results.

This is not a one-size-fits-all template.
It’s a deeply personalized roadmap that answers four core questions every successful organization must know:

We build the answers together.
And we turn them into a system that scales with you.

What’s Included

Phase 1: Research & Discovery

Phase 2: The Machine Blueprint

Who You Are: Brand values, voice, story, and positioning
Who You Are: Ideal client profiles + buyer journey
How You Help: Offer clarity, differentiation, and customer experience
How You Tell the World: Channel plan, content pillars, and campaign calendar
How You Know It’s Working: Metrics and systems for continuous improvement

Bonus Tools:

TESTOMONIALS

What People Say

Kathryn and her team at Good Circle Marketing have been a breath of fresh air who truly allow you to breathe easier! First, Kathryn spent time understanding who NWI is and what we wanted our CareALL Brand to be. Then, for our second meeting, Good Circle Marketing put together a strategic plan that included benchmarks, an analysis of competitors, objectives, calls to action, features, and an overall messaging guide for the brand. Once the direction of the CareALL brand was decided, everything came together quickly. Kathryn and her team were great at meeting timelines, jumping through unplanned hoops, and providing detailed information for us to review. Our project was a huge success, and we are delighted to continue partnering with Good Circle Marketing for all our marketing needs!

Dori Klein

New World Imports

Good Circle Marketing walked us through a process of learning about our target market, which helped us more clearly define where our focus should be. Not only did they create the design for all the packaging of our products, but they also helped us plan and design our website, marketing materials, email blasts, and online selling strategies. Since February 2020, this brand has grown by 125%. In addition, our early estimates for 2023 show an additional 40% growth, which we believe is extremely conservative. Kathryn and her team helped us develop a great plan and walked through the implementation with us!

Tyson Pinkley

New World Imports

Who It’s For:

You’ll walk away with:

A complete marketing strategy that reflects your mission
Clarity on your message, offers, audience, and plan
AI tools and prompts to save time and amplify your voice
Tools to move forward (with or without us)
A streamlined system to stay consistent
A renewed sense of direction, peace, and momentum

Ready to build your Marketing Machine?

Ready to stop guessing and start growing?

Not quite ready? Join the Good Work, Made Easier email series to start simplifying your strategy one tip at a time.

You’re doing good work.
Let’s build a strategy that helps the world see it.