Welcome back to A Good Pour! As we wrap up season two, it’s time to reflect on some of the amazing lessons we’ve learned from our guests. From marketing strategies to personal connections, each conversation has brought a wealth of insights. In this episode, we’re sharing a few key takeaways that stood out—whether you’re a business leader, a nonprofit founder, or simply someone looking to grow in your industry, these lessons will inspire and guide you.
Personal Connection Drives Referrals
First up, we heard from Jason Elkins, whose approach to marketing revolves around building genuine relationships. He taught us that while tactics like social media ads and SEO are essential, 80% of business growth comes from referrals, and referrals come from authentic connections. Jason’s 100 cups of coffee challenge was a perfect example of how simple gestures—like taking the time to connect with others—can build a solid foundation for long-term success.
Video: The Power of Storytelling
Next, DJ gave us a crash course on why video is such an integral part of modern marketing. In today’s world, everyone has a camera in their pocket, and the ability to create meaningful video content is more accessible than ever. Video isn’t just about showing a polished product; it’s about telling your story, and capturing the authentic moments that build your culture. The “wow factor” comes when you show the real, relatable side of your business. Through video, you can connect with your audience in ways that words alone can’t achieve.
Stats and Stories in Nonprofit Marketing
One of the most powerful lessons came from Kate Richie, where she shared how combining stats and stories is key to successful nonprofit marketing. Numbers alone don’t always move people, but stories give those numbers meaning. Whether it’s helping a family in need or showing the impact of your work, combining statistics with heartfelt storytelling makes a message more compelling and real.
Listening: The 70/30 Rule
Another valuable marketing insight came from Jason Elkins, who shared his secret to building solid relationships: the 70/30 rule. Spend 70% of your time listening and only 30% talking. When you actively listen, you understand the needs and goals of those you’re interacting with, and that’s when real connections are made. People remember the way you make them feel, and listening is a powerful way to do that.
The Importance of Customer Service
Jared, with his strong focus on creating a positive culture, reminded us that customer service is a direct reflection of your marketing. A great customer experience strengthens your brand, while a poor one can damage it. Customer service is part of your marketing strategy—treat people well, and they’ll remember it.
Transparency and Word of Mouth
Becca Fitz, from Bit of Heaven Catering, highlighted the importance of word of mouth in marketing. While social media is great for reaching a wide audience, there’s nothing quite like a personal recommendation. Providing exceptional service and being transparent about how you operate goes a long way in generating trust and building your reputation.
Marketing Is More Than Just Advertising
As I reflect on all the lessons learned this season, one thing stands out: marketing isn’t just about the tactics—it’s about telling your story. Whether you’re a nonprofit trying to raise awareness or a small business looking to expand, marketing is about shining a light on the good work you’re already doing and multiplying it by telling more people. Authenticity, relationship-building, and transparency are at the heart of it all.
As we wrap up this season, I hope these marketing insights help inspire you to take a step back and reflect on how you’re sharing your own story. Let’s continue to shine a light on the good work happening in our community!
Stay tuned for more good stories and lessons in 2025!