Kathryn Good Marketing and AI Workshop Catalog

Explore Workshops That Make AI and Marketing Make Sense. These workshops are built to be practical, jargon-free, and tailored to real-world needs.

AI Workshops

AI 101: What It Is and How It’s Already Helping People Like You

Time: 30–45 minutes

Curious about artificial intelligence but not sure where to begin? This short, beginner-friendly session breaks down what AI is, why it matters, and how it’s already being used in everyday work and life. You’ll get a clear, jargon-free introduction and leave with simple, approachable ways to try AI tools on your own—no tech background needed.

AI in Action: Top Tools and Time-Savers

Time: 45–60 minutes

This practical, fast-paced session spotlights today’s most useful AI tools—like ChatGPT, Claude, and Perplexity—and shows you how to apply them to real tasks. Ideal for busy professionals, you’ll walk away with real ways to save time and a better understanding of how AI can make your workday more productive.

The Good AI Workshop: An Introduction to AI for Work and Life

Time: 2 hours

Want to understand AI without the tech jargon? This beginner-friendly workshop introduces AI in plain language—what it is, how it works, and how it can be used in both business and everyday life. Through relatable examples and practical applications, you’ll gain confidence in the basics and leave with a clear starting point for using AI tools to be more productive, giving you time to innovate and create like only you can.

The Good AI Workshop: Custom Edition for Your Industry

Time: 2 hours

Curious how AI applies to your field? This customizable session introduces AI fundamentals through the lens of your specific profession—whether that’s marketing, real estate, nonprofit leadership, or another area. You’ll explore industry-relevant tools, time-saving applications, and leave with a practical plan to use AI in your day-to-day work.

ChatGPT for Beginners

Time: 3 hours

Designed for those new to AI, this hands-on workshop introduces you to ChatGPT and how to use it for everyday tasks. You’ll get a tour of the platform, learn how to write effective prompts, and explore simple use cases like writing content, organizing ideas, and boosting productivity. No tech experience required.

Advanced ChatGPT

Time: 3 hours

Already using ChatGPT and ready for more? This advanced session is designed to take your skills to the next level. You’ll learn to write smarter prompts, generate content that reflects your brand voice, build custom GPTs, and apply ChatGPT to real business and nonprofit tasks. A paid ChatGPT plan and laptop are required.

Marketing Workshops

Marketing That Works: A Full Circle Introduction

Time: 30-45 minutes

Not sure where to start with your marketing? This session introduces the Full Circle Marketing Model—a simple framework to help small businesses and nonprofits understand how effective marketing works. You’ll explore how to clarify your brand, connect with the right audience, define your offerings and share your message through the right channels—a great starting point for organizations seeking alignment and strategic focus.

What Makes You You: Brand Identity and Differentiation

Time: 1 hour

What truly sets your brand apart? This session introduces the core concepts behind brand clarity and differentiation. You’ll learn how purpose, values, and messaging shape how others perceive your work—and explore what makes a brand stand out in a crowded market. Perfect for teams ready to better understand their unique voice and value.

Telling Your Good Story

Time: 1–2 hours (customizable by industry and depth)

Storytelling allows your good work to multiply. This session explores how to craft and share stories that build trust and connect with your audience. You’ll learn to use tools like origin stories, transformation narratives, and impact messaging to create emotional connection, deepen engagement, and reinforce your mission.

Staying Visible: Strategies to Stay Top of Mind and Top of Search

Time: 45 min – 1 hour

This session blends real-world and online visibility strategies to help your business stay discoverable and relevant. You’ll learn how to build awareness through networking and community partnerships while also improving your search rankings with SEO, Google Business optimization, and strategic content.

The Focus 4: Finding What Really Works in Your Marketing

Time: 45 min – 1 hour

Feeling overwhelmed by too many marketing options? This practical session introduces a decision-making framework to help prioritize your marketing efforts. You’ll explore four types of strategies: one proven tactic to improve, one new idea to test, one approach borrowed from another industry, and one current effort to continue. Ideal for small teams managing multiple responsibilities.

The Great 8: Building a Strong Marketing Foundation

Time: 2 hours (intro) or half to full day (for collaborative team build-out)

This hands-on session helps teams move from marketing theory to action. You’ll explore eight essential elements for building a consistent, confident marketing foundation: voice, values, pain points, calls to action, and more. With guided reflection and real-time exercises, this workshop is ideal for teams ready to build or refresh their messaging.

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