Jennifer Peyton’s story is one of passion, resilience, and purpose-driven business. As the owner of multiple ventures in Sumner County—Covenant Building Services, Fitness 1440, Crown & Iris, and her latest dream project, Twirls—Jennifer embodies the power of doing good work in every endeavor.
Turning Challenges into Opportunities
Jennifer’s entrepreneurial journey began in 2011 when she and her husband Josh launched Covenant, a commercial janitorial service. Starting with just a $350-a-month account, they’ve grown the business into a multi-million-dollar operation cleaning over 4 million square feet daily. But what makes Covenant stand out is its heart for the community. From sponsoring youth camps to supporting the families of employees, Jennifer’s commitment to giving back is woven into every decision.
Fitness for the Whole Family
The Peytons expanded their impact in 2019 by taking ownership of Fitness 1440, creating a space where fitness meets family. Offering childcare and a welcoming atmosphere, the gym encourages families to prioritize health and well-being. For Jennifer, it’s about showing kids the importance of movement and self-care—a legacy of wellness for the next generation.
Crown & Iris: A Store for Everyone
In 2023, Jennifer opened Crown & Iris, a boutique designed to provide something for everyone. From thoughtful gifts to stylish apparel, it’s a place where shoppers feel welcomed and seen. But Jennifer’s vision goes beyond the shelves; she incorporates opportunities to give back by partnering with charities like Shalom Zone, collecting donations while serving her customers.
Twirls: A Dream Realized
Opening in January at the Streets of Indian Lake, Twirls is Jennifer’s passion project come to life. Specializing in prom and bridal wear, the store promises to be a haven for customers of all sizes and budgets. Jennifer’s mission is clear: to make every person feel confident and beautiful, no matter their circumstances. From exclusive plus-size options to plans for future community events, Twirls is poised to make a meaningful impact in Gallatin.
Finding Balance Through Teamwork
Jennifer’s ability to juggle four businesses, family life, and community leadership stems from a hard-earned lesson: learning to ask for help. Whether delegating tasks or building a strong team, she recognizes the importance of relying on others to amplify her impact.
A Legacy of Good Work
Jennifer’s approach to business is about more than profit—it’s about purpose. She believes in treating employees well, serving her community, and ensuring her ventures reflect her core values. Whether it’s cleaning a commercial property, helping a family reach their fitness goals, or finding the perfect dress for a special occasion, Jennifer’s businesses are a testament to what happens when passion meets intention.
Get Involved
- Covenant Building Services: Commercial janitorial services in Middle Tennessee.
- Fitness 1440: Family-friendly gym memberships available.
- Crown & Iris: Shop gifts, apparel, and holiday décor.
- Twirls: Opening January at the Streets of Indian Lake—formal wear for everyone.
Each business is more than a service—it’s a chance to do good work. Follow Jennifer’s journey on social media and support the businesses that make our community brighter.