FRACTIONAL CMO

Marketing expertise for your team at a fraction of the cost

Are you looking to augment your team’s marketing capabilities without breaking the bank? Our Fractional CMO services offer the expertise and strategic insight your business needs at a fraction of the cost.

Leverage our experience and expertise

What is a fractional chief marketing officer (CMO)?

A fractional CMO is an outsourced marketing leader who provides years of strategy and tactical marketing experience to small to mid-sized businesses that need higher-level marketing.

You can leverage our experience, talent, strategy, and execution at a fraction of the investment of a full-time CMO or large agency.

Most small to medium-sized companies either don’t need or can’t afford a full-time chief marketing officer or marketing director. Still, any company that wants to keep growing or take that next step can benefit from the experience, ideas, and execution that a chief marketing officer can bring.

Internal Leadership and Higher Level Strategy

What is the difference between a fractional CMO and a Marketing agency?

While marketing agencies focus on immediate needs, a Fractional CMO provides internal leadership, strategic direction, and cohesive messaging aligned with your business goals.

Our founder and president, Kathryn Good, worked in small to medium-sized businesses for most of her career. She also spent six years helping to build a marketing agency from the ground up. That means she’s seen it all, and she knows the pros and cons of working with an agency. After all that experience, she believes that marketing efforts are best managed inside your organization to plan and respond without delay in today’s transparent and highly responsive environment. That said, it’s often hard to find and retain marketing talent at a reasonable cost. And that pain point is how our Fractional CMO service was created. We want to give businesses internal marketing leadership.

While you might consider hiring an agency, most agencies are not focused on higher-level business direction. After all, they’re not sitting around your leadership tables. Instead, most agencies react to your immediate business needs and provide you with what you think you need. So, unless you are a marketing expert and can provide the agency direction that aligns with your short and long-term business goals, the agency lacks leadership and goal awareness, which is a problem.

A Fractional CMO bridges that gap. They provide the internal leadership you need to build a sustainable strategy, and with Good Circle, we can also implement the strategy like an agency.

Dive deeper into the distinct services provided by a Fractional CMO, Marketing Agency, Marketing Consultant, and Good Circle Marketing in the following chart.

Benefits of engaging a fractional CMO in your business

Our Fractional CMO services offer a range of benefits…

Signs that indicate the need for a Fractional CMO include...

Leadership and Expertise

Expectations from Our Fractional CMO Services

You will have a long-term partnership with us as your outsourced marketing leader. We expect to spend an average of 1-2 days per week working on your business, more at the beginning and less toward the end of the project. In most cases, we are building your internal marketing system so you can decrease the amount of time and money you spend with Good Circle Marketing. We like to work ourselves out of a job within 12 months in favor of you having a mighty internal marketing powerhouse. But of course, we are still here for support, guidance, and encouragement.

Development of marketing strategy, our Marketing Machine, is required before a fractional CMO agreement begins.

TESTOMONIALS

What people say?

Kathryn Good has been our active marketing director at Uniform Solutions, (DBA) Scrub Hub now going on two years. She has done a fantastic job with all the marketing projects she has been commissioned to do. Kathryn Good is loyal, honest, dependable & is very knowledgeable about the needs of our company & able to implement what is required. I would highly recommend her marketing services.

Jonathan Kidd

Uniform Solutions

Get the leadership and marketing expertise you need

Learn how we can help. Schedule a free marketing strategy session using the link below.

FRACTIONAL CMO

Marketing expertise for your team at a fraction of the cost

Leverage our experience and expertise

What is a fractional chief marketing officer (CMO)?

Internal Leadership and Higher Level Strategy

What is the difference between a fractional CMO and a Marketing agency?

Benefits of engaging a fractional CMO in your business

Strategy and leadership without the full-time CMO salary

Attends leadership meetings

Sets strategy

Provides direction

Gives you a sounding board

Leads and empowers

Teaches best practices

Keeps messaging consistent

Aligns marketing across the business

Assist in hiring and training employees

Offers an outside perspective and fresh eyes

Manages vendors

Tracks goals

Optimizes processes

Reduces wasteful efforts

Recommends marketing initiatives

Builds the infrastructure

Creates SOPs

Creates marketing automation

Keeps in touch with changing trends

Signs that indicate the need for a Fractional CMO include...

You don’t have a marketing leader.

You don’t have time or money to look for a full-time CMO.

The business leader spends too much time marketing rather than building the business.

You have no written marketing standard operating procedures.

You don’t know your marketing ROI.

You want and need an outside perspective.

You have an existing marketing team that needs executive-level guidance and leadership.

Expectations from Our Fractional CMO Services

TESTOMONIALS