Marketing Question: Retail Store Checklist

Marketing Question: Retail Store Checklist Q: If a retail store hasn’t concentrated on marketing in a while, where do you recommend it start? (Submitted by Rachel Mullins during our “A Good Pour” conversation) A: Here are KGs Ten Tips for retail marketing startup or restart: Define your audience. Who are you trying to reach? All […]

Increasing LinkedIn Engagement and Starting with Ads

Increasing LinkedIn Engagement and Starting with Ads Most business people are on LinkedIn, but how many of those are actually using it? The ones that do use it find a lot of engagement and connection with their targeted audiences. Consider these numbers: There were 740 million active users in 2020. LinkedIn was voted the most trusted network.  […]

7 Instagram Tips for Local Optimization

7 Instagram Tips for Local Optimization Instagram is a great communication tool for a business to use, but there are quite a few people on Instagram (1 billion+, actually). How can a local organization stand out and grow its audience on Instagram? Here are KG’s seven suggestions for local Instagram optimization: Optimize your profile. These […]