What does a fractional CMO do?

A fractional CMO sets marketing strategy, attends leadership meetings, manages vendors, builds SOPs, creates marketing infrastructure, aligns messaging across the business, tracks ROI, and provides executive-level guidance — all without the cost of a full-time hire.

Who needs a fractional CMO?

Small to mid-sized businesses that lack a marketing leader, don't have time or budget for a full-time CMO, or have an existing marketing team that needs executive-level direction and strategy.

Fractional CMO Services | Marketing Leadership by Kathryn Good

add Marketing expertise to your team

Our Fractional CMO services offer the expertise and strategic insight your business needs at a fraction of the cost. We serve small businesses, nonprofits, and purpose-driven organizations, primarily in Nashville and Middle Tennessee.

Leverage our experience and expertise

What is a fractional chief marketing officer (CMO)?

A fractional CMO is an outsourced marketing leader who provides years of strategy and tactical marketing experience to small to mid-sized businesses that need higher-level marketing.

You can leverage our experience, talent, strategy, and execution at a fraction of the investment of a full-time CMO or large agency.

Most small to medium-sized companies either don’t need or can’t afford a full-time chief marketing officer or marketing director. Still, any company that wants to keep growing or take the next step can benefit from the experience, ideas, and execution a chief marketing officer brings.

Our Fractional CMO + Agency packages start at $3,000/month and increase based on expertise and capacity needed.

Internal Leadership and Higher Level Strategy

What is the difference between a fractional CMO and a Marketing agency?

Most agencies react to what you bring them. They execute what you ask for, which means the quality of their work depends entirely on the quality of your direction.

A Fractional CMO sits inside your leadership. She’s not waiting on a brief. She’s setting the strategy, managing the vendors, attending the meetings, and making sure the marketing is connected to the rest of the business.

Kathryn spent years inside small and mid-sized organizations before building GCM. She’s been in both seats. She knows what it costs when marketing operates without a leader, and she knows what changes when it doesn’t.

Model	Description
Fractional CMO	Strategic leadership, part-time commitment, integrated with your team, manages internal and external marketing resources
Marketing Agency	Tactical execution, external team, project-based, not usually accountable for results
Marketing Consultant	Expert advice on a specific subject, short-term, typically no execution
Good Circle Marketing	All three, in one. Senior leadership, agency capacity, and strategic accountability, built around your existing team and resources.

Benefits of engaging a fractional CMO in your business

Our Fractional CMO services offer a range of benefits:

This might be the right fit if...

Leadership and Expertise

What to Expect

This is a long-term partnership, not a project. Kathryn typically works one to two days per week on your business, heavier at the start and lighter as the systems take hold.

The goal is always to build something your team can run. Most Fractional CMO+ engagements reach that point within 12 months. When they do, we step back. You keep the strategy, the systems, and the team we helped you build. We stay available for support when you need it.

A completed Marketing Machine is required before a Fractional CMO+ agreement begins. If you don’t have one, that’s where we start.

TESTOMONIALS

What people say?

Kathryn Good has been our active marketing director at Uniform Solutions, (DBA) Scrub Hub now going on two years. She has done a fantastic job with all the marketing projects she has been commissioned to do. Kathryn Good is loyal, honest, dependable & is very knowledgeable about the needs of our company & able to implement what is required. I would highly recommend her marketing services.

Jonathan Kidd

Uniform Solutions

Ready to add a marketing leader to your team?

Let’s talk about what this looks like for your organization.

Fractional CMO Services | Marketing Leadership by Kathryn Good

add Marketing expertise to your team

Leverage our experience and expertise

What is a fractional chief marketing officer (CMO)?

Internal Leadership and Higher Level Strategy

What is the difference between a fractional CMO and a Marketing agency?

Benefits of engaging a fractional CMO in your business

Marketing leadership without the full-time CMO salary

Attends leadership meetings

Sets strategy

Provides direction

Gives you a sounding board

Leads and empowers

Teaches best practices

Keeps messaging consistent

Aligns marketing across the business

Assist in hiring and training employees

Offers an outside perspective and fresh eyes

Manages vendors

Tracks goals

Optimizes processes

Reduces wasteful efforts

Recommends marketing initiatives

Builds the infrastructure

Creates SOPs

Creates marketing automation

Keeps in touch with changing trends

This might be the right fit if...

You don't have a marketing leader and the gap is showing

You're the one doing the marketing and it's pulling you away from running the business

You have a marketing team that doesn't have executive-level direction

You've worked with agencies and felt like you were always the one driving

You want someone in the room who owns the outcomes, not just the deliverables

What to Expect

TESTOMONIALS

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