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Marketing Strategy

Build a Marketing Strategy That Actually Works

The Marketing Machine: A clear, custom-built roadmap to amplify your good work with strategy, story, and systems that actually work.

You’re doing work that matters.

But your marketing still feels like a guessing game.

You’ve posted.
You’ve hired help.
You’ve tried the templates, the workshops, the “just do more” advice.

And yet…

You’re still stuck trying to explain what you do in a way that clicks.
Your team is unclear.
Your content feels scattered.
And you’re constantly asking, “Is this even working?”

And worst of all? It doesn’t reflect the heart of your work.

Most small businesses and nonprofits are caught in the chaos of tactics without strategy.

The Marketing Machine is here to change that.

Marketing Machine Samples

OUR CORE SERVICE

SO...WHAT'S A MARKETING MACHINE?

A step-by-step, custom-built marketing strategy that connects your mission to a clear message and shows you how to share it with the world in a way that actually gets results.

This is not a one-size-fits-all template.
It’s a deeply personalized roadmap that answers four core questions every successful organization must know:

  • Who You Are: What do you stand for?
  • Who You Help
  • How You Help
  • How You Tell The World

We build the answers together.
And we turn them into a system that scales with you.

Marketing Machine - Your difference
See A Marketing Machine Example

What’s Included

Phase 1: Research & Discovery

  • Full marketing audit + competitor analysis
  • Review of brand, content, systems, and goals
  • Discovery session with your leadership team

Phase 2: The Machine Blueprint

  • Who You Are: Brand values, voice, story, and positioning
  • Who You Are: Ideal client profiles + buyer journey
  • How You Help: Offer clarity, differentiation, and customer experience
  • How You Tell the World: Channel plan, content pillars, and campaign calendar
  • How You Know It’s Working: Metrics and systems for continuous improvement

Bonus Tools:

  • FOCUS 4—Your top 4 priorities for fastest ROI
  • Custom AI training & recommended tools for your team
  • Team roles + system recommendations for execution

TESTOMONIALS

What People Say

Kathryn and her team at Good Circle Marketing have been a breath of fresh air who truly allow you to breathe easier! First, Kathryn spent time understanding who NWI is and what we wanted our CareALL Brand to be. Then, for our second meeting, Good Circle Marketing put together a strategic plan that included benchmarks, an analysis of competitors, objectives, calls to action, features, and an overall messaging guide for the brand. Once the direction of the CareALL brand was decided, everything came together quickly. Kathryn and her team were great at meeting timelines, jumping through unplanned hoops, and providing detailed information for us to review. Our project was a huge success, and we are delighted to continue partnering with Good Circle Marketing for all our marketing needs!
Dori Klein
New World Imports
Good Circle Marketing walked us through a process of learning about our target market, which helped us more clearly define where our focus should be. Not only did they create the design for all the packaging of our products, but they also helped us plan and design our website, marketing materials, email blasts, and online selling strategies. Since February 2020, this brand has grown by 125%. In addition, our early estimates for 2023 show an additional 40% growth, which we believe is extremely conservative. Kathryn and her team helped us develop a great plan and walked through the implementation with us!
Tyson Pinkley
New World Imports
Marketing Machine - How you can meet those goals

Who It’s For:

  • Founders, directors, and purpose-driven professionals
  • Small businesses and nonprofits ready to grow with clarity
  • Teams who want a plan, not just more stuff to do
  • Anyone tired of reactive, random marketing

You’ll walk away with:

  • A complete marketing strategy that reflects your mission
  • Clarity on your message, offers, audience, and plan
  • AI tools and prompts to save time and amplify your voice
  • Tools to move forward (with or without us)
  • A streamlined system to stay consistent
  • A renewed sense of direction, peace, and momentum

Ready to build your Marketing Machine?

Ready to stop guessing and start growing?

Book An Intro Call


Not quite ready? Join the Good Work, Made Easier email series to start simplifying your strategy one tip at a time.

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You’re doing good work.
Let’s build a strategy that helps the world see it.