WHO WE ARE
The [Good] Team
We are a collaboration of talented marketing consultants that give a full circle (a good circle, if you will) approach to marketing that focuses on who you are, whom you help, how you help, and how you tell your story.
ABOUT US
We help businesses tell the world about their good work
We are a collaboration of talented marketing consultants that give a full circle (a good circle, if you will) approach to marketing that focuses on who you are, whom you help, how you help, and how you tell your story. We offer marketing strategy development, tactic and procedure buildout, and outsourced marketing leadership.
Specializing in businesses struggling with marketing due to limited capacity, resources, or knowledge, we can give you a plug-and-play marketing strategy, build your marketing systems and processes, train your team, and serve as your marketing leadership as necessary. This is especially helpful to businesses with little to no established marketing departments or a marketing department in transition.
We know that marketing efforts are best managed inside your organization, where you can plan and respond without delay. Let us help you empower and enhance your internal marketing.
Do Good Work.
Be Good at Telling The World About It.
- Kathryn Good
oUR CORE VALUES
How we choose to show up and work
These values guide our choices and help explain who we are. They also let you know how you can expect to be treated.
DO GOOD WORK
Do good work at work, at home, wherever we are. We choose early over on-time, goals over guesses, and permanent solutions over temporary fixes.
INVEST WELL
Invest well by teaching, encouraging, and celebrating. We choose contribution over comparison, development over doubt, people over profit.
POUR OUT HELP
Pour out help in the form of inspiration, answers, and time. We choose more over less, clear over confusing, right now over one day.
OUR STORY
What's a good circle?
Originally named Kathryn Good Marketing Consulting, this business was renamed Good Circle Marketing in 2022. So … what’s a Good Circle?
- It's complete
A circle is complete, whole. Just like the four marketing segments we offer that come together into a complete marketing approach: who you are, whom you help, how you help, and how you tell the world.
- It's collaborative
A circle is a group of people overlapping and rearranging to make our circles bigger and our relationships greater. We’re all connected.
- It's movement
As they say, what goes around comes around. It’s up to us to make what goes around… good. When we do good, we encourage others to do good, and eventually, the good comes back to us.
- It's contained chaos
A circle is a reminder that things may often seem crazy, but God holds our individual circle and the larger circle of our world in His hands. There may be chaos, but it is contained and controlled by someone far bigger than us.
OUR GOOD PEOPLE
The team making good work possible
Our team is small but mighty and more than ready to help you meet your business goals.
President & Founder
Kathryn Good is a 20-year marketing expert with experience leading marketing tactics and teams for small businesses, nonprofits, and corporations. She is passionate about helping businesses become more aware of and secure in their marketing efforts. She lives in Gallatin with her husband, Seth, and their two children, Caleb and Clara.
Rich Nickel
Lead Graphic Consultant
Rich has worked for clients large and small in a wide range of industries. His work is informed by a lifetime of experience in nearly every medium – print, digital, photography, advertising, packaging, promotions, exhibits, signage, and entire branding initiatives. Rich lives in the Chicago area with his wife, Heather.
Krissy Bodnovich
Lead Social Consultant
Krissy grew up in the social media era, so it’s fitting that her career led her to social media marketing. She has a knack for telling a brand’s story and creating a connection with the target audience. She’s experienced in Facebook, Instagram, Pinterest, LinkedIn, and TikTok. Krissy lives in West Virginia and she enjoys traveling and exploring new places.
Director of Operations
Haleigh has seven years of experience in operations, e-commerce, email marketing, and social media. She currently lives in the Middle TN area with her husband Lance, two children, and their three dogs. She enjoys a good concert, spending time with her friends and family, being outside, biking, running, and exercising.
Lead PPC Consultant
John has worked in digital marketing for over 25 years, including working with a wide variety of B2B companies, plus major brands like Arby’s, Capitol Records, US Coast Guard, George Washington University, and many others. He specializes in search engine marketing, including SEO and paid media. Plus, he has extensive experience with analytics and reporting across multiple tools and platforms. John lives in the Nashville, TN, area with his wife and daughter.
Media Communication Consultant
Jo Ellen spent the first decade of her career as a daily news reporter before becoming a journalism professor at a local university. She has 10 years of experience in non-profit communication leadership and oversees a university multimedia journalism program. Jo Ellen specializes in communication strategy, media relations, and media training. She lives in East Nashville with her four daughters.
Lead Technical Consultant
Kristi is a 15-year marketing and technology professional specializing in website development, e-commerce, and marketing strategy. Additionally, she appreciates the opportunity to build thriving marketing teams and systems for businesses and non-profits. Residing with her family in Franklin, TN, Kristi enjoys biking, hiking, and gardening.
Lead Web Designer
I’m Kelsey Prenger, a graphic and web designer with nearly 10 years of experience. My love of country music led me to Nashville, TN in 2017 to work as a web designer in the music industry for over five years before leaving to start my own design company – Howdy Creative. I’ve since moved back to my hometown in Ohio but still work with many Tennessee-based clients and artists. When I’m not designing websites, you can find me spending time with family and friends, watching football, enjoying the outdoors, or listening to country music, of course.
Marketing Coordinator
Mariana is a digital marketer with a Bachelor’s in Communication and three years of experience in Growth Marketing, Facebook Ads, Google Ads, SEO, and Social Media. She currently lives in Lima, Peru, with her family and two cats. In her free time, she enjoys photography, making music, and getting lost in a good book.
Lead Videographer
Born in Gallatin, TN, Josh has been a full-time videographer since 2013. In 2010, he married his high school sweetheart, Jennifer. He has one son, Cameron. Josh brings a creative vision and technical expertise to every project, capturing stories and moments with care. His work is characterized by a deep commitment to quality and a passion for visual storytelling.
Strategy Integrator
Terra Milo has been advising purpose-driven businesses on marketing strategy and implementation since 2013. As a generalist, she enjoys everything from copywriting to editing to design. She’s passionate about sustainability and marketing for good. Terra lives in Lisbon, Portugal, with her two cats. She loves traveling, trying new food, and hosting game nights for her fellow expats and locals.
External Systems Integrator
Trenton was born in Nashville, TN, and recently graduated with a B.S. in Computer Science from Southeast Missouri State. With two years of web development experience and additional software development on the side, he is dedicated to creating innovative digital solutions. When he’s not working, you’ll find him skiing, golfing, or playing volleyball. He’s eager to contribute his expertise to impactful projects with the goal of helping as many people as possible.
Internal Systems Integrator
Matt Pickel is a web developer from Nashville, TN. After starting as an engineer in the healthcare industry, he made the switch to make a career out of what started as a hobby. He went to the University of Tennessee and is a lifelong Vols fan. Outside of work he enjoys golfing, snowboarding, and watching sports.
LET'S DO SOME GOOD WORK