DO GOOD WORK. BE GOOD AT
TELLING THE WORLD ABOUT IT.

Marketing and AI Tools for purpose-driven teams who want to grow with purpose, not pressure. Because marketing and technology should help you do more good work.

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WHY WE'RE HERE

At Good Circle, we help you build smart, lasting marketing strategies that use AI to save time, reduce overwhelm, and simplify your systems, so you can focus on what really matters: your mission.

WE BELIEVE THE BEST ORGANIZATIONS ARE BUILT ON PURPOSE, NOT PRESSURE.

You’re already doing meaningful work. You just need the tools and support to share it in a way that reflects your values. And actually works. You need a plan that gives you clarity, confidence, and capacity to keep showing up.

this is for you if...

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You're leading a small team

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You wear all the hats

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You're ready to simplify and show up consistently

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You want a partner who understands how to support mission-focused teams

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You care more about impact than going viral

HOW WE CAN HELP

YOU'RE ALREADY MAKING AN IMPACT. WE BUILD THE PLAN AND THE TOOLS TO AMPLIFY IT.

We help you simplify your marketing, strengthen your systems, and use AI wisely — so you can spend less time figuring things out and more time doing the good work you’re meant to do.

Marketing Strategy

Start with The Marketing Machine and finally feel organized and confident.

Ongoing Support

Get the strategy and guidance of a marketing leader, plus a team that actually gets it done.

Power Your Marketing with AI Tools & Strategies

We create AI-forward websites, search strategies, and smart tools that help your marketing run smoother and reach further

Good AI Consulting & Team Training

Hands-on AI workshops and team training that make AI practical, ethical, and useful — helping your people work smarter, not harder.

HOW WE WORK TOGETHER

YOUR NEXT STEPS

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Start with a quick conversation

Tell us what you’re working on, what’s getting in the way, and where smarter systems could help.

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We build the right strategy

As your marketing partner, we’ll create a plan that fits your team, your voice, and your goals — powered by AI tools and strategies that make marketing easier and more effective.

You show up with confidence

With support, systems, and AI-driven tools that keep your marketing organized, consistent, and aligned with the good you do.

OUR CORE SERVICE

THE MARKETING MACHINE

Your repeatable roadmap to clear, consistent results-driven marketing

The Marketing Machine is our signature framework that helps you get organized, stay visible, and market with purpose, without reinventing the wheel every quarter.

Marketing Machine: What Makes You Different Section
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Define your message, audience, and voice

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Build a marketing plan that fits your team's bandwidth

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Prioritize what works, ditch what doesn't

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Show up with ease and consistency

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Power your marketing with Al systems

YOUR NEXT SPEAKER

BOOK KATHRYN
TO SPEAK OR TRAIN YOUR TEAM

Encouraging. Equipping. Energizing.

With 20+ years of marketing experience, Kathryn brings a practical, high-trust approach that leaves audiences encouraged and ready to take action. Her sessions are honest, energizing, and designed for teams who care about purpose and progress.

Through Good AI Consulting, she also helps organizations learn to use artificial intelligence to save time, simplify work, and strengthen the impact of their good ideas.

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popular topics

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Intro to AI

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Marketing With AI

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Set Apart: What Makes You – You

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At Your Core: Defining Values that Guide

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The Customer Journey

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Practicing Ethical AI

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Storytelling That Connects (and Converts)

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YOUR NEXT SPEAKER

A GOOD POUR

Conversations About Good Work

Real stories. Real leaders. Real impact.

A Good Pour Podcast highlights the voices of entrepreneurs, nonprofit directors, and creative thinkers who are doing work that matters. It’s honest, helpful and full of heart.

GOOD WORK MADE EASY

One Helpful, Human Marketing Tip Every Week

No jargon. No overwhelm. One helpful, human marketing tip sent every Tuesday to help purpose-driven teams stay visible, consistent, and confident.

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A NOTE FROM KATHRYN

I see so many people doing good work, but stretched thin, overwhelmed, and wishing there were more hours in the day.

My passion is helping you get that time back. By pairing a clear strategy with practical AI tools, we can simplify the work, amplify your results, and create space for you to do more of what matters.

You don’t have to do everything; just the right things, in the right order, with the right tools and a little encouragement along the way.

Let’s build something good together — something that works smarter, tells your story well, and frees you to keep doing the good work only you can do.

- Kathryn Good

"Good Work Made Easy"

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